Regeneration of Cheltenham Town Centre
Regeneration of Cheltenham Town Centre. In 2013, HPP were delighted to have gained full planning permission for a £20m redevelopment scheme at the Lower High Street in Cheltenham. The proposed development represented a major step in the regeneration of the Lower High Street and rejuvenation of the retail function.
The project, which is now nearing completion, involved the demolition of an existing unattractive 1960s block and theh formation of a new walkway to The Brewery from the High Street, making the area visible from the busy Boots corner. The scheme has delivered around 100,000 sq ft of shop floor space comprising a variety of units suitable for the key stores such as Wilkinson and Tesco and smaller units including space for a café or restaurant. Above the retail units the scheme included a 104-bed hotel and 34 residential units designed to provide a vibrant mix of uses for the town and boost economic activity within the town centre. Development started in 2013 and has made great progress, reviving this part of the town centre.
Crucially, the proposed development has provided a pedestrian link between the Lower High Street through to the existing Brewery as well as extending the pedestrian are of the High Street as far as Henrietta Street. The proposals were designed to boost footfall for The Brewery and encourage pedestrians across Boots Corner and into the Lower High Street.
HPP worked extensively with Cheltenham Development Task Force on the scheme, together with relevant officers from Cheltenham Borough Council creating a scheme that has uplifted this part of the town as well as helping the Borough deliver its wider Retail Strategy and Civic Pride plans, including linking Boots Corner, The Brewery and North Place. HPP undertook the planning submission, consultation with the officers at the Borough and County Councils as well as undertaking a community consultation event. We were pleased to work so closely with the Council and the local community on such a prestigious project within our own town with the chance to make such a difference to the environmental, social and economic well-being of the town and its residents.